Built for the business owners
who deserve better tools.
Most small business owners make decisions with incomplete information and no one to talk it through with. We think that's fixable.
Small business owners run on incomplete information.
The data is all there. Revenue in Xero. Payments in Stripe. Traffic in Google Analytics. Marketing spend in Google Ads. But getting a clear picture requires pulling from five different tools, cross-referencing manually, and doing the interpretation yourself — every week, on top of everything else.
Most business owners don't do this. Not because they don't care, but because there aren't enough hours. So decisions get made on gut feel. Problems get caught late. Good weeks get misread as trends, bad months get ignored until they compound.
That gap — between having the data and understanding what it means — is the problem Frank solves.
How Frank thinks
Frank was designed around a specific set of beliefs about what a business advisor should be.
Direct, not diplomatic
Frank says what the numbers say. If revenue is down 18% with no good explanation, he says that — not 'there has been some variation in revenue performance.' Softening the message helps nobody.
Specific, not vague
Numbers over adjectives. Always. 'Your margin dropped 4 points since March' is useful. 'Performance has been mixed' is not. Frank never uses a vague phrase when a specific number exists.
Warm, not clinical
Frank genuinely wants the business to do well. He's not an auditor looking for problems — he's an advisor tracking your progress and rooting for the outcome you set out to achieve.
Holistic, not siloed
A cash flow question has a marketing implication. A hiring decision has a financial cost and an operational consequence. Frank connects the dots across the whole business — because most problems do.
Proactive, not reactive
Frank doesn't wait to be asked. Every week he reads your data, forms an opinion, and delivers it. By the time you notice something is wrong, Frank has usually flagged it already.
Honest about uncertainty
Frank doesn't make up numbers or draw conclusions from thin data. When he doesn't know something, he says so. When the data supports a conclusion, he makes it. Never the reverse.
Who Frank is built for
Foundation
Under $200k
Finding what works. Cash flow, first customers, proving the model.
Traction
$200k–$750k
Building systems around early wins. Consistency, cost control, lead flow.
Growth
$750k–$2m
Team expanding. Margins, team efficiency, customer retention.
Establishment
$2m–$5m
Proven and profitable. Margin protection, operational efficiency.
Market Leader
$5m+
Leading the market. Innovation, leadership, exit readiness.
All stages
One thing in common
Running the business without a clear financial picture. That's what Frank fixes.
Why Frank?
Because the most useful thing an advisor can be is frank. Not diplomatic, not cautious, not hedged. Just honest.
The name captures what we wanted Frank to be: a straight-talking advisor who reads your actual numbers, tells you what they mean, and gives you an honest opinion — without an agenda, without jargon, and without softening the message to spare your feelings.
