For founders

The exec team
you can't afford to hire yet.

Most founders make big decisions alone. Should I hire? Should I raise prices? Is the business working? Frank gives you the financial clarity and straight-talking perspective that a good CFO would — without the salary.

The questions founders ask Frank

Is this business actually working?
F

Revenue is $91,400/month, averaging 9% growth. Margin is 52% and holding. Yes — it's working.

Can I afford to hire someone?
F

Runway is 67 days. Payroll is 38% of revenue. You can afford a hire if the next contract closes. Wait until July.

The founder problem

You're the CFO, CMO, COO,
and CEO. All at once.

Most founders don't have a team to bounce decisions off. Every call you make — hiring, pricing, spending, strategy — you make alone, often with incomplete information and no one to challenge your thinking.

Frank doesn't replace your judgement. He gives you the data, the context, and the straight-talking opinion that makes your judgement better. The answer a good advisor would give you — backed by your actual numbers.

What founders ask Frank

The questions you stay up asking.

Frank answers them with your actual data. Not a gut feel. Not a generic framework. Your numbers.

FundamentalsIs this business actually working?
F

Revenue is $91,400/month, averaging 9% growth. Margin is 52% and holding. Yes — it's working.

HiringCan I afford to hire someone?
F

Runway is 67 days. Payroll is 38% of revenue. You can afford a hire if the next contract closes. Wait until July.

PricingShould I raise my prices?
F

Your cost per client is $210. Revenue per client is $1,400. Margin is healthy. The question is whether price is limiting growth — and your conversion rate doesn't suggest it is.

GoalsAm I on track for my goal?
F

Need $100k/month. Averaging $91,400. 9% below. Two proposals at $34k combined would close the gap. Chase those.

Frank

Stop making big calls
without a second opinion.

Frank reads your books, watches your numbers, and tells it to you straight. The advisor you've needed without the bill.

No credit card required