Decision Tracker

You made the call.
Find out if you
were right.

Log a business decision. Tell Frank what you expect to happen. He watches the numbers and delivers a verdict at 30, 60, and 90 days — backed by your real data, not gut feel.

No credit card required

Your calls

Log a decision. Frank tracks it.

Hired a second salesperson

Logged 42 days ago

Tracking

Cut paid ad spend by 60%

Logged 94 days ago

Paid off

Frank's verdict

Revenue held at $24k despite sessions dropping 18%. MRR grew $650. The spend cut didn't cost you growth.

Raised service prices 15%

Logged 91 days ago

Inconclusive

Frank's verdict

2 clients left, 1 new client at new rate. Net revenue flat. Margin up 3 points. Too early to call.

The decision problem

Most business decisions
never get reviewed.

You hired someone. You cut a cost. You changed your pricing. You made a call — and then the week moved on. Three months later you can't tell whether it worked or not, because nobody tracked it.

That's how the same bad patterns survive year after year. And how good decisions don't get repeated, because you never confirmed they worked.

Most business owners can't tell you whether their last five decisions paid off.

Frank closes the loop.
Every single time.

How it works

Three steps. Automatic follow-through.

You do the first 30 seconds. Frank handles everything after that.

01

Log the call

Name the decision and write down what you expect to happen. Hired someone? Say what revenue uplift you're expecting and by when.

Make a call modal
02

Frank picks the metrics

Frank looks at your decision and identifies the 2–3 numbers most likely to show whether it worked. You don't have to think about what to track.

Frank's tracking

Monthly revenue

Lead count

Pipeline value

03

Get the verdict

At 30, 60, and 90 days Frank reads those metrics against your baseline and delivers a plain-English verdict: paid off, backfired, or inconclusive.

Paid off90-day verdict
F

Revenue held at $24k despite sessions dropping 18%. The spend cut didn't cost you growth.

The verdict

Plain English.
Real numbers.
No spin.

Frank doesn't hedge. At 90 days he reads the metrics he was watching, compares them to your baseline, and gives you an honest answer.

Paid off. Backfired. Inconclusive — with the numbers that explain why. Not a vague summary. A verdict.

Cut paid ad spend by 60%

Logged 94 days ago

Paid off

Verdict timeline

30 days

Watching

60 days

Holding

90 days

Paid off

Metrics Frank watched

Revenue

$24,000

-0.4%

Sessions

2,320

-18%

MRR

$14,850

+4.6%

F

Frank's 90-day verdict

Paid off.

Revenue held at $24k despite sessions dropping 18%. MRR grew $650 — the spend cut didn't cost you growth. Your organic traffic is carrying the load. Worth watching whether it holds when you scale back up.

What gets tracked

Any decision. Every outcome.

If you made a call you want to learn from, Frank can track it.

Hired someoneLet someone goCut ad spendLaunched a new channelRaised pricesIntroduced a new tierDropped a productEntered a new marketChanged a processReplaced a contractorPaused a campaignSigned a new partnershipRenegotiated supplier ratesMoved to a new tool
app.frankdash.com
Logging a new decision
app.frankdash.com
Three decisions tracking
Decision tracker card — close up
Frank

Stop guessing
whether you got it right.

Log your next call today. Frank watches the numbers. In 90 days you'll know for certain.

No credit card required