The last spreadsheet
you'll ever maintain.
Spreadsheets are flexible and familiar. They're also manual, reactive, and silent when something goes wrong. Here's what Frank adds — and what a spreadsheet genuinely does better.
Spreadsheets are genuinely good.
If you've built a working financial tracker in Excel or Google Sheets, you've done something real. Spreadsheets are flexible, free, and built exactly the way you want them. Nothing else gives you that level of control over your own data.
Total customisation
Build exactly the model you need — any formula, any layout, any metric.
Free forever
Google Sheets costs nothing. Excel is already on most machines.
Shareable anywhere
Easy to share with accountants, co-founders, investors, or advisors.
Where the gap shows up
Same business situation. Two very different experiences.
Monday morning — what happened last week?
Spreadsheet
Open the spreadsheet. Pull last week's revenue from Xero manually. Update the cells. Check the formulas didn't break. Spend 45 minutes building a picture you could have had in 2.
Frank
Frank already wrote it. Revenue was $42,300 — up $3,100 on the previous week. Margin improved 2 points. Two open proposals worth $34k are the ones to watch this week.
Lead volume drops 30% in week 3
Spreadsheet
The spreadsheet doesn't know. You'll notice when you update it manually — probably next Monday, or next month when the revenue dip shows up.
Frank
Frank flags it the week it happens. 'Lead count down 30% with no seasonal explanation. Worth checking top-of-funnel before it hits revenue in 6 weeks.'
Should I hire someone?
Spreadsheet
You open a tab, build a model, enter assumptions, check runway manually. It's accurate — if you remembered to update everything and the formulas are right.
Frank
Ask Frank. He reads your current runway, payroll ratio, and pipeline — already loaded — and gives you a straight answer: 'Tight timing. Wait until July when two contracts renew.'
What Frank does that a spreadsheet never will
Proactive alerts
Frank flags problems the week they appear. A spreadsheet only shows what happened — after you update it.
Connects your tools
Frank pulls from Xero, Stripe, Google Analytics automatically. No manual entry, no broken VLOOKUP formulas.
Interprets the numbers
A spreadsheet shows you data. Frank tells you what it means and what to do about it.
Remembers everything
Frank builds a memory of your business — seasonal patterns, known facts, previous conversations. A spreadsheet just holds numbers.
The honest recommendation
If your spreadsheet is working and you have time to maintain it, keep using it. There's nothing wrong with a well-built model.
Frank is worth it when: your spreadsheet is out of date half the time, you're spending more than 30 minutes a week pulling numbers, or you want someone to tell you what the numbers mean rather than just showing them to you.
Most businesses use both. Frank for the weekly read and alerts. A spreadsheet for one-off models and forecasts where you need full control.
Keep the spreadsheet
for the complex stuff.
Let Frank handle the weekly monitoring, the alerts, and the plain-English read. Free yourself from the maintenance.
No credit card required